This project helps tackle sustainability and the rising cost of living by recommending Vinted with university students. Launching at fresher fairs, it includes a stylish A/W 2024 magazine with outfit page, platform tips, animated visuals, a tote bag, free shipping packaging, and a bold poster. The campaign promotes secondhand fashion as a smart, affordable, and eco-friendly choice, positioning Vinted as the go-to platform for students seeking style on a budget.